Releasing important or controversial news on a Friday has historically been seen as a ploy to bury a story, the theory being that nobody’s going to pay much attention to it because they’re too busy watching the clock. It’s been done by Bush’s andObama’s White House, in fact.
This past Friday afternoon, ABC Family (allegedly) announced that they’re going to develop an hour-long drama series with Jennifer Lopez. But why Friday afternoon, ABC Family? A Friday afternoon on what many are taking as a long weekend, no less? Why couldn’t you wait until until after the weekend? What are you hiding from us?